Students as consumers: the commercialisation of higher education in the United States of America

Students as consumers: the commercialisation of higher education in the United States of America

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Howard Gardner perceives the university as a cross-eyed beast, which has one eye focused on financial issues and the other on the expectations of the students. In 1972 the Journal of Higher Education published an article in which the author wrote: “It doesn’t matter what it’s called, who’s doing it or where in the institution [...]

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